Zero-click search

A search resolved on the results page without any onward click.

SEO

Definition

Zero-click searches end with the answer displayed directly — in a featured snippet, knowledge panel or AI overview — so no result is clicked.

They now account for a substantial share of informational queries.

Impressions can rise while sessions fall. Without citation-level measurement this looks like an SEO failure when it may be a visibility win.

More SEO terms

Google's field metrics for loading, interactivity and visual stability.

Time until the largest visible element in the viewport has rendered.

A score for how much visible content moves unexpectedly during load.

Optimising for the things a search engine understands, not just strings.

Structured data that states explicitly what a page is about.

Generating many pages from one template and a structured dataset.