Entity SEO
Optimising for the things a search engine understands, not just strings.
SEO
Definition
Entity SEO aligns a site's content and markup with the people, organisations, products and concepts a knowledge graph already recognises.
It relies on consistent naming, structured data and corroborating references across the wider web.
Why it matters
Both search engines and language models resolve queries against entities. An ambiguous brand entity is under-cited and under-ranked regardless of content quality.
How to apply it
- Publish Organization schema with a stable identifier and sameAs references.
- Use one canonical spelling of every product and service name.
- Earn mentions on sources the graph already trusts.