Generative Engine Optimization
Be the source AI answers cite
Buyers now ask Claude, ChatGPT and in-house open-source assistants before they ever open a results page. GEO makes your brand the answer those models return — with the citation pointing back to you.
What we optimise
Six levers that decide who gets quoted
Generative engines do not rank ten links — they select a handful of sources and synthesise. Each lever below moves you into that shortlist.
Answer-ready content
Pages restructured into extractable claims: direct answers up front, definitions, comparison tables and FAQ blocks models can lift verbatim.
Machine-readable context
Schema.org entities, clean semantic HTML, llms.txt and stable canonical facts so retrieval systems resolve your brand correctly.
Retrieval access
Crawler policy for GPTBot, ClaudeBot, PerplexityBot and open-source fetchers, plus render-free HTML so your content is actually ingestible.
Source authority
Citations, original data, expert attribution and third-party corroboration — the signals generative models weigh when choosing whom to quote.
Citation tracking
A prompt set per market, run across engines on a schedule, measuring share of answer, sentiment and which URL got cited.
Open-model coverage
Evaluations against self-hosted Llama, Mistral and Qwen deployments so enterprise assistants inside your buyers' stacks recommend you too.
Engagement
How a GEO programme runs
Prompt audit
We build the buying-intent prompt set your customers actually type and baseline how often each engine mentions or cites you today.
Gap diagnosis
Where competitors get quoted instead, we trace the source: missing entity data, unextractable content, blocked crawlers or thin corroboration.
Rebuild for extraction
Content, schema, internal linking and crawler policy are reworked so each answer a model needs sits in a clean, quotable block.
Measure share of answer
Monthly re-runs report citation share, position within the answer and sentiment per engine, alongside your classic SEO and SEM reporting.
Find out what AI says about you today
We run your prompt set across the major and open-source engines and show you every answer, mention and citation you are missing.