Fjornsen SEM
Buy the demand you cannot wait to earn.
SEO compounds; SEM converts today. We run both from one strategy so paid search covers the queries your rankings have not reached yet — and retires spend the moment organic takes over.
What the SEM engagement covers
Search campaign management
Google Ads and Microsoft Ads built around commercial intent, with exact/phrase structure and continuous negative-keyword pruning.
Bid & budget strategy
Target CPA and target ROAS strategies tuned per campaign, with pacing reviewed weekly against pipeline value.
Ad copy & asset testing
Responsive search ads with pinned value propositions, tested in disciplined rounds so results are readable.
Conversion tracking
Server-side events, offline conversion imports and deduplicated goals so the platform optimises to revenue, not form fills.
Audience & remarketing
Customer-match lists, in-market segments and remarketing sequences aligned to your funnel stages.
Blended SEO + SEM reporting
One view of organic and paid: shared query data, cannibalisation checks and where to shift spend next month.
How we run an account
01
Audit
Account structure, wasted spend, tracking integrity and Quality Score diagnosis.
02
Plan
Keyword and auction research, forecast ranges, landing-page requirements per campaign.
03
Launch
Rebuilt campaigns, conversion tracking verified end to end before spend increases.
04
Scale
Weekly optimisation, monthly ROAS review and budget reallocated to the winning queries.
SEM management pricing
Management fee only — media spend is paid directly to the ad platforms. Students and academic teams get 50% off management on Launch.
Launch
$249/mo
For a single search account under $10k monthly media spend.
- • 1 ad account
- • Conversion tracking setup
- • Monthly optimisation
- • Shared SEO keyword data
Scale
$749/mo
Multi-channel paid search with weekly optimisation.
- • Up to 4 ad accounts
- • Search, Shopping & remarketing
- • Weekly optimisation cycles
- • Server-side conversion tracking
- • Blended SEO + SEM reporting
Enterprise
Custom
For multi-market programmes with governance requirements.
- • Unlimited accounts & markets
- • Dedicated strategist
- • Offline conversion imports
- • Incrementality testing
- • Contracted SLA & reporting cadence