Search intent
The goal behind a query: informational, commercial, navigational or transactional.
SEO
Definition
Search intent classifies what the searcher is trying to accomplish, which in turn determines the page format that can rank.
Intent is observed from the current results page, not assumed from the wording.
Why it matters
A page that mismatches intent cannot rank no matter how well written it is — the engine is selecting for format as much as topic.
How to apply it
- Read the top ten results before briefing the page.
- Match the dominant format: comparison table, tutorial, tool or landing page.